Zoho Launches Arattai Business Platform Amid Meta Pricing Shifts

Key Points

Zoho expands its Indian messaging app Arattai with a business platform, leveraging Meta's new WhatsApp charges to attract government and healthcare sectors

Editorial Deep Dive & Context

Zoho expands its Indian messaging app Arattai with a business platform, leveraging Meta's new WhatsApp charges to attract government and healthcare sectors

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Oct 3, 2026 • 12:32 AM

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Zoho Launches Arattai Business Platform Amid Meta Pricing Shifts

Zoho expands its Indian messaging app Arattai with a business platform, leveraging Meta's new WhatsApp charges to attract government and healthcare sectors

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https://livemint.com/technology/zoho-launches-arattai-for-business-how-it-compares-with-whatsapp-business-after-meta-s-new-charges-11790932153271.html

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https://indiatoday.in/technology/news/story/arattai-may-get-ai-features-similar-to-whatsapp-meta-ai-zoho-ceo-mani-vembu-talks-about-zia-ai-2799283-2025-10-07

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https://indianexpress.com/article/technology/tech-news-technology/zoho-arattai-vs-whatsapp-what-sets-these-messaging-apps-apart-10285906

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